1/7/2024 0 Comments Logtail keyword pro![]() ![]() This means that if another shop has “recycled rose gold wedding ring” as an exact match in their listing that listing is, in the algorithm’s eyes, more “RELEVANT” than yours. On the other hand, if someone types in “recycled rose gold wedding ring” you will still show up in search, because “recycled” “rose” and “gold” and “wedding ring” are all keywords appearing in your listing, except this time it isn’t an EXACT match, but a “BROAD” match. This tells Etsy your listing is more relevant than someone else’s listing who does not have these exact words in this exact order. When someone types in “recycled gold ring” in search you have an EXACT match, because this exact phrase appears in your listing, with the words in this exact order. “Recycled Gold Ring, Engagement Band, Rose Gold Wedding Band”. It means that your listing can match a shopper’s search EXACTLY or “BROADLY”. The more closely they match what this shopper typed into the search bar, the more likely it is that your item will show up higher in the search results because it is more “relevant”. When a shopper types in keywords into the Etsy search bar, Etsy compares them to your titles, your tags, categories, and attributes. One of these data points is what’s called RELEVANCY. This is something I have previously explained in an article about Etsy titles and tags that you can read here, but for now w hat you need to know is that when someone types a keyword phrase in the Etsy search bar, Etsy uses many different data points to decide which listing will show first, second, etc in the list of results (commonly called ranking). To answer that, and to craft your Etsy SEO strategy around long tail keywords, we need to define two more concepts which are relevancy and the difference between an exact search match and a broad search match. OK, now that we know what a long tail keyword is, let’s keep going. It’s because they look at the volume of search and the engagement for each phrase, not how many words the phrase has. ![]() This is why sometimes Marmalead or eRank, if you’re using one of those, will tell you this is a long-tail keyword and it only has 2 words, and then tell you a 3-word phrase is not long-tail. On the other hand, “recycled rose gold wedding ring” is a long tail keyword: not that many people search for it, but when they do, they’re likely to buy. It is LIKELY to be a longer phrase, which is why a lot (too many if you ask me) of people out there oversimplify the definition by saying “long tail keywords are phrases made of 3 or more keywords”.Īlthough it’s true that a phrase with 3 words is likely to be more specific than a simple one word keyword, this is a dangerous generalization because what makes it long tail is the relation between the search volume and the conversion rate – not the fact that it has 3 or + words.įor example, “Gold wedding ring” is 3 words but it is NOT a long tail keyword, because it has a high volume of search and is not specific enough to lead to more conversions. ![]() And yes, I am pretty happy with myself for managing to place a dinosaur in an Etsy SEO article.īut seriously, I hope this helps you remember that a long tail keyword is a specific search phrase with lower search volume but a higher conversion rate. Why? Because this section of the curve actually looks like a long tail. Now… here’s the important part: the section at the bottom of the curve are your long tail keywords. ![]()
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